The results were stunning, the technology (relatively) simple to use, and both the public and the industry were hooked. Where Cinerama and 3-D both required the carefully synchronized projection of multiple strips of film, CinemaScope used an anamorphic lens to squeeze a wide image onto standard 35-millimeter film stock. Licensed from the French inventor Henri Chrétien, CinemaScope offered an experience that was immersive without being unwieldy. Trumpeted as “The First Motion Picture in CinemaScope The Modern Miracle You See Without Glasses!” “The Robe” offered audiences an image twice as wide and significantly taller than what they had become accustomed to. 16, 1953, “The Robe” had its premiere at the Roxy Theater in New York. A couple of initial experiments with 3-D and the widescreen process Cinerama produced impressive results, but proved to be too cumbersome for the basic purpose of telling stories.Īnd then, on Sept. Hollywood scrambled to come up with something that the small-screen, black-and-white television set squatting in so many American living rooms couldn’t provide: a bigger, more sensory movie experience. A new technology had come along guess what? draining away much of the audience for whom movies had been a two- or three-times-a-week habit. In the early 1950s movies were in a position much like network television today.
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